A woman in a green jacket and black boots standing outdoors with a large fluffy black and white dog on a leash in front of her. The background features trees with pink blossoms and a city building.

Black background with gold cursive letter 'A' and a gold arrow pointing left, looping around the letter.

Hand-drawn arrow with curly tail pointing left, illuminated with yellowish neon glow on a black background.

The word 'Divs' written in cursive script.

The word 'Mochiko' written in cursive script.

Divs Ray grew up in India, surrounded by the experimental creations of her Mum — a tenacious home cook with a deep love for French desserts and Chinese breads. Her mother’s mantra, “no fixed rules in my kitchen,” remains one of her greatest inspirations.

In 2015, she moved to Chicago to pursue a graduate degree in Public Policy at the University of Chicago. Between stints in finance day jobs, she gradually uncovered what truly brought her joy: cooking and baking.

Breadmaking is Divs’ ideal form of meditation, and a touch of cardamom finds its way into almost all her sweet treats. She’s hopelessly obsessed with the bold flavor combo of tahini, dark soy, and maple syrup. Dumplings, noodles, bubble tea, and cheese of all kinds? Always a yes.

Divs is also a huge fan of all things Korean — from K-pop and K-dramas to K-beauty and K-snacks. When she’s not in the kitchen, she’s soaking up cuddles with her fur baby, Mochiko.

Her inspirations include her Mum’s fearless cooking, her husband’s love for every vegetable, her longtime affection for New York City, and the colorful, vegetable-forward world of her favorite chef, Yotam Ottolenghi.

Read more about the Umami from Scratch identity below.

Freshly baked bread rolls topped with white and black sesame seeds, golden brown in color.

The word 'Divs' written in a stylish, cursive font.

Simple black background with a yellow, curved arrow pointing left and upward, with a loop near the middle.

Illustration of a line graph with rise and fall, labeled from 'Low' to 'High' on the vertical axis and 'Time' on the horizontal axis, with a yellow arrow indicating an upward trend.

The word "Mochiko" written in elegant, cursive script.

Divs Ray grew up in India, surrounded by the experimental creations of her Mum — a tenacious home cook with a deep love for French desserts and Chinese breads. Her mother’s mantra, “no fixed rules in my kitchen,” remains one of her greatest inspirations.

In 2015, she moved to Chicago to pursue a graduate degree in Public Policy at the University of Chicago. Between stints in finance day jobs, she gradually uncovered what truly brought her joy: cooking and baking.

Breadmaking is Divs’ ideal form of meditation, and a touch of cardamom finds its way into almost all her sweet treats. She’s hopelessly obsessed with the bold flavor combo of tahini, dark soy, and maple syrup. Dumplings, noodles, bubble tea, and cheese of all kinds? Always a yes.

Divs is also a huge fan of all things Korean — from K-pop and K-dramas to K-beauty and K-snacks. When she’s not in the kitchen, she’s soaking up cuddles with her fur baby, Mochiko.

Her inspirations include her Mum’s fearless cooking, her husband’s love for every vegetable, her longtime affection for New York City, and the colorful, vegetable-forward world of her favorite chef, Yotam Ottolenghi.

Read more about the Umami from Scratch identity below.

Freshly baked bread rolls topped with sesame and black sesame seeds, golden brown in color.

The Symbol

Silhouette of a stylized leaf in dark purple against a black background.

A black shape with two dark purple, elongated, slightly curved extensions resembling stylized devil horns.

A close-up of a dark purple chili pepper with a curved shape.

SUBTLE NOD TO A LOTUS FLOWER

LEAVES OF A CARDAMOM PLANT

WHOLE CLOVE SPICE

Our hand-drawn symbol is a core element of the Umami From Scratch visual identity. It draws inspiration from whole spices, the anatomy of a flowering cardamom plant, and the symmetrical motifs found in Indian textiles and Scandinavian design.

Together, these elements form a culturally rooted emblem that reflects Divs’ identity as a woman of color entrepreneur, while honoring the brand’s culinary spirit—centered around the flavors of the spice routes.

A symmetrical maroon floral design with elongated petals and leaf-like shapes on a transparent background.

The Symbol

Our hand-drawn symbol is a core element of the Umami From Scratch visual identity. It draws inspiration from whole spices, the anatomy of a flowering cardamom plant, and the symmetrical motifs found in Indian textiles and Scandinavian design.

Together, these elements form a culturally rooted emblem that reflects Divs’ identity as a woman of color entrepreneur, while honoring the brand’s culinary spirit—centered around the flavors of the spice routes.

A symmetrical maroon floral pattern with pointed petals radiating from the center.

Silhouette of a chili pepper with a purple body.

whole clove spice

Silhouette of a maroon-colored flower or leaf against a black background.

subtle nod to 
a lotus flower

A dark purple stylized letter V or check mark on a black background.

leaves of a 
cardamom plant

Brand Commitment

Umami From Scratch isn’t just Eastern inspired food. It’s taking flavors from the spice routes to create a masterpiece that’s a mouthful of elements inspired from food all around the world.

We want people to feel intrigued, and for everyone to feel welcome.

Umami From Scratch
isn’t just Eastern inspired food. It’s taking flavors
from the spice routes to create a masterpiece that’s
a mouthful of elements inspired from food all around the world.

We want people to
feel intrigued, and for everyone to feel welcome.

Brand Commitment

Color Palette

Our color palette is reflective of our story, whether it’s a spice that’s seen often
in a recipe, or a symbolization of a personal element of Divs’ journey.

Ginger

Gochugaru

Cardamom

Sumac

Saffron

Lavender

Color Palette

Our color palette is reflective of our story, whether it’s a spice that’s seen often in a recipe, or a symbolization of a personal element of Divs’ journey.